---
title: Meta pixel
---

The Pixel integration block allows you to add a Meta pixel to your bot and track specific events.

<Frame>
  <img src="/images/blocks/integrations/pixel.png" alt="Pixel block" />
</Frame>

When your flow contains a pixel block, under the hood it:

- Initialize the pixel and track "PageView" event on page load.
- Track the event if any when the block is executed.